For a CEO that is so driven and so passionate, to see how he cares for his family and how important his family is to him, is really inspirational.
Certainly in the day where most products are scanned and pricing therefore is vastly more accurate than when prices were tagged, we don't factor that into our costs to try to inflate prices to cover it. That doesn't hit our radar screen. We try to deal fairly with customers, just as vastly they deal fairly with us.
Matthew comes across as extremely knowledgeable and enthused about what he's doing. It's very difficult to interact with him and not get excited.