Our survey confirms that if parents wait to start, they run the risk of not saving enough for when their student reaches college age, ... If parents start saving early and use a tax-deferred plan, like the 529 Plan, they can significantly improve their chances of building the funds they need to pay for their children's college.

It's big because it offers a potential benefit to so many people, ... but many people don't know about it.

The new Roth IRA is a great option for many people but certainly adds a new level of complexity.

As costs for college continue to increase and financial aid continues to shift toward reliance on loans, it is more important than ever for parents to take responsibility in preparing financially for their children's college futures. Whether a child is a year old or entering high school, parents should take a good look at the savings options available and start right away.