The traceability and labeling scheme puts a black mark on any biotech product.

It's given companies a new incentive to reformulate their product. They've reduced or eliminated trans fats, increased polyunsaturated fats and lowered saturated fats.

If you're a parent and you have an allergic child, you may know all the names of all milk-derived ingredients, but a child may not. So the plain English wording provides simple wording so they can understand it.

Ours simply complements what USDA has done. I think what USDA is doing is great, but the private sector needs to step up and help USDA spread its message.

It does not relate to other state labeling requirements, including Ohio's labeling requirements for honey or Alaska's regulations regarding farm-raised and salmon labeling.

I don't know of a company that didn't look at reformulation.

Companies knew the trans fat labeling rule was coming. We've had quite a bit of time to be in compliance.

We saw it as an opportunity for GMA to help promote USDA's nutritional message.

There's no controversy there. We're hoping to get it back on the docket as soon as possible.