'Cacomorphic' discordant looking arrangement or layout particurly in advertising and design.

The two immutable laws of communications and advertising:1: You must first attract the attention of the person you are trying reach.2: Then you must instantly pique their interest.

Putting beautiful typefaces on weak ad .. Is likePutting make-up on a corpse it may look beautiful,But it is still dead.

Make the layouts rough and the ideas fancy.

It is easier to penetrate your audience with one sharp, clean point or idea, thand with a maze of half-baked unremarkable, uninspiring ideas that will never motivate or be remembered.