This is huge for Lego. The first thing we're asking them to do is really bang on the product.

We went from 9,600 to 450, and that was the first big step, and then we went another round from 450 to 150. Then it becomes tougher and tougher because they're all so good, and I feel sorry for this guy and sorry for that guy [Lego didn't choose].

We've created a new set where you get an intelligent brick, motors, and sensors, and you go and build your robot. You go on your computer, program the behavior of the robot, you download it, and off you go. You have created an autonomous working robot.

He actually went through the screening. Isn't it amazing?