I've never spoken to her. We communicate with e-mail and faxes. That pretty much sums up what the Web can do for a company.

We have a lot of competition now. There are cheap rings sold in malls for $3.50 each, but we've made our business on a sized toe ring.

We've gone from serving people who are very liberal to grandmas wearing toe rings. We sell to all ages, primarily women 32 to 42 years old.