...it was just not a good thing.
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.
If a lens makes a penny or a nickel or a dime a day, it doesn't seem like much until there's a million of them.
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it.
Finding new ways, more clever ways to interrupt people doesn't work.
We've had people who were yoga instructors. ... We have a former marine, and we have everything in between.
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
To click on a link or buy online.
What Wonder understood, that Otto did not, is that if your idea spreads, you win.
The most popular TV show in America is a game show, ... People have been playing our games for years and are playing more and more games. The relationship they build is similar to a magazine that has a subscription base or a newspaper with home delivery customers.