It may be on the radar for our friends at Western Digital, but it's not easy. We're already on our fifth-generation product. As they say, the best way to predict the future is to create it and that has been our belief.

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Everybody wants smaller [drives that use] less power and have cooler operation, and the 1.8-inch is well suited to it. It just happened to be a great fit for a fruit company in the Bay area.

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