Microsoft is kind of an underdog, but they've also come a long way with the Xbox.

Microsoft takes a lot of care with the 'Halo' license. It tells you just how important it is to them.

It is not like they are starting out brand new.

If EA blows it, gamers will look for other experiences from other companies.

The market is limited because the price is so high.

I don't expect to see much from them that's going to suck.

They needed to put out something new.

We definitely put Nintendo in third place.

[This is a legitimate concern, but ultimately overstated.] There's so much emphasis on maintaining that 20 percent growth rate, ... But even a 10 percent growth in an economic down year is still good. I'd be more concerned if it shrank 10 percent.