(Growing up in a small town) gives you the freedom to explore the rest of the world with that safety and security behind you. With our global community, the opportunities I had may not be there for the next generation.

People from small towns often identify with each other. There's a connection with people who grew up in small towns that I don't have with people who grew up in cities.

We wanted the team concept in order to initiate discussion and dialogue between the kids. The concept was really to get the kids to talk about this.