I think they can keep it going because they offer the consumer exceptional values. And in an economy where the consumer may be a bit more cautious and therefore a bit more price sensitive, I think those values become even more important. So, yes, I'm optimistic about the sector.
I'm a convert, and I wasn't necessarily an easy one. What I've found is that it not only saves me money, it saves me a lot of time. It's a very easy shopping trip. I'm convinced it saves me trips to the supermarket.
It seems Rite Aid made an announcement and people started speculating.
It's very easy to be a little bit off the mark. And going into new categories, you multiply that risk a little bit.
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