We're looking for people who know their city upside down. We want to know what clubs they go to, where they buy things -- they need to show us that they're knowledgeable.

222

These kids are the types of people that can handle this work in addition to their homework. It takes a special type of person to get through all of our preliminary testing and handle this job.

208

The music industry isn't spending a lot of money (on promotion) lately. Things are tightening up, but that just means we have to be more creative -- which I love.

181

In our company sessions, we fight, argue and get emotional and passionate about defending our ideas. When we're coming up with ideas, it needs to be a real free-flowing, free-thinking time; anybody can say anything. Very often, it gets ugly, but at the end of the day, my staff knows that it will return to being a professional atmosphere.

155

We need to know if they're responsible. And the reps have to be outgoing enough to convince a store owner to put a poster in their window.

115

Passing out flyers at a shopping mall or hoping somebody sees a poster doesn't get through to today's jaded, image-bombarded, media-savvy young consumer. Street marketing is practically an old strategy now, so the stakes are much higher when it comes to getting your message across.

87