We are finding we are getting incremental sales and that has been a big focus of what we do in our new product development.

We talked to mothers who were buying products for their kids, ... Consumers had told us, `We would like you to restrict your advertising of the products that you sell to kids.'

As we look at the 2006 environment, we see it continuing to be challenging. We wanted to move aggressively to deal with that environment.

Exploring additional pricing actions.

We don't want the higher input costs from commodities to prevent us from investing back in our brands.

Higher pricing has impacted volume, both in North America and internationally.

In the first half of the year, we saw our category growth rates slow down in the U.S. as higher prices impacted consumption.

We're taking steps that are responsive to societal concerns, while at the same time driving our business results by transforming our portfolio to better align with consumer trends.