We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.
We felt like it was the appropriate approach for that campaign.
Nike celebrates the athletic achievements of our elite competitors. Kobe's inclusion in marketing and promotional material is an acknowledgement of his elevated level of sports performance.
This is another vehicle for our fans to experience our shoes.
He's part of the Nike group of athletes that endorse our product. There's been no change. Our relationship with Kobe has remained intact.
We think it's authentic, appropriate and definitely on point.
Nike has had a long-standing relationship with A-Rod and this just formalizes it.