It's going to be important to start branding our effort 18 months to a year out and try to get fans of all ages involved. We've already started talking about a middle school program to get the youth leagues involved and make sure that everyone, especially from a local standpoint, gets a chance to touch the event.

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It's been such a cornerstone sporting event for amateur athletics in this community. Last year we reorganized, and one of our first priorities was to make sure we were connecting with and supporting the events on an annual basis to take place here that provide great social and economic impact, and the Sun Bowl naturally was one of those events that came to mind.

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There was a lot of question whether they would ever come back. The presence of Florida A&M to this community is extremely important. They are part of the fabric of this community, and we wanted them back.

178

It's going to be one heck of a March [in 2008]. It will make our basketball presence felt around the country.

168

Tampa has missed the hiss. There's a lot of Rattlers in this community. ... We couldn't be more excited.

143

Hopefully after this weekend the question will be when will they come back, not if.

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