Hondas have somehow managed to project an image of youthfulness. Although both Hondas and Toyotas are economical and reliable, Toyotas have ... a rather stodgy image.

246

We've seen interest in SUVs decline over the last couple of years.

186

It?s a fine balancing act. If you don?t innovate right, you?re going to screw up your brand image, and if you don?t innovate at all, teens will lose interest.

155

It?s difficult to stay on top for a long time.

137