It's odd that a city the size of Houston ? one that's the petroleum capital of the world ? doesn't have a Top 50 agency.
Let's say Country A's ship is sitting there, and Country B's ship is sitting there in sight. I could not send a message directly. It had to move circuitously.
He's a very smart kid. He's playing and understands all those different (receiver) spots. He knows what to do, how to do it and when to get there. He played in a top league and had real success, and that means a lot.
It's a brutal environment for ad agencies right now. Companies are trying to lower the overall price of their product. The hard times really came after Sept. 11 when everyone got very bottom-line oriented. You really had to show results and prove return on investment. Clients want results immediately. They'll show you the door in no time.