Trust in established institutions and figures of authority - CEOs, heads of state - is being supplanted by a personal web of trust that includes colleagues, friends and family.
"Richard Winston Edelman" is the President & Chief Executive Officer of the public relations company Edelman (firm)/Edelman, a position he has held since September 1996.
More Richard Edelman on Wikipedia.This is a missed opportunity to learn from consumers, to allow employees to be the first line of credible offense for corporate initiatives, to reach out to stakeholders such as NGOs and to co-create the brand story and corporate reputation with informed and passionate on-line participants.
Television is increasingly seen as 'infotainment,' not a credible source of information.
Syndication technologies are truly changing the way people receive and share information today. The technologies enable corporations to engage their stakeholders, whether they are consumers or employees, in dialogue directly. Understanding how constituents now find and share information is the key to building corporations and their brands in the future.
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