The amenities that Hilton Head offers and the quality of the golf and beach and shopping areas attracts a core audience that is not easily going to be dissuaded by (other factors). We're not going to go in the tank, no pun intended, because of what people perceive to be rises in gas prices.

Baby boomers are coming of age and have lots of leisure time and money to spend on heritage and cultural tourism. Some are looking to rediscover their roots. Some are interested in genealogy and how their forebears came to this country. Other people have traveled globally, so they're more interested in ethnic enclaves at home -- the food, sites, sounds and tastes.