It's very much the early adopter phase.

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Now think about it. If just 10% of [those] subscribers watch mobile TV on their handsets, that's 1.8 million viewers. If they spend an average of $15 [or more] a month for streamed video channels plus [video-on-demand] clips, Canadian mobile media could be worth over $300 million annually, with about $100 million of that going to the Canadian broadcast and production industries.

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