The overwhelming number of people who are watching the Olympics don't watch Fox. For us to run away from it is goofy.

We're at the point in the business where on any given night about half of the audience isn't watching [broadcast] network television. It's not about fighting each other, it's about bringing back that audience with great programming.

I think the thing with Thursday night is, it's not the daunting night it used to be. Everyone feels they can go in and make some noise.

It's a much more competitive night.

It's going to be an extremely competitive season.

I think the Super Bowl is going to be in the next couple of years the difference between possibly winning or losing a season.

I think we're relieved and a little shocked that it's showing such growth this year. For us, having maintained the ratings we had last year would have been a plus.

Fortunately for us, we didn't feel we needed to go overboard like we did last year on short-order unscripted shows.

The Olympics aren't as daunting as people think they are.