[MS reportedly has upwards of 2,500 people working on the worldwide 360 launch, and the company will utilize every plane available to ship its product.] We're going to ship all around the world; how we're going to do that, I don't know, ... We're going to rent every 747 we can find.

Xbox Live on Xbox 360 gives each and every player the opportunity to become a member of the world's largest online gaming community... We're excited to offer our existing 2 million members this supercharged online experience at the same retail price, as well as introduce new users to the next generation in online gaming and entertainment.

There's a reason no-one has done this before and we are figuring that out.

We need to grow as an industry.

I want to give kudos for Nintendo for its attempt at innovation with the new controller, ... bring people in that, as Iwata-san said, are either lapsed gamers or gamers that are intimidated by the complexity of the controller.

Now, we feel we are in a position to demonstrate what we are really capable of.

[If the PS3 (set for release in spring 2006) is truly more powerful than this machine, as has been rumored, well, playing games on that unit will be like controlling your friends in the backyard.] The biggest and the best names in publishing are committed to the success of Xbox 360, and looking at the titles we have announced, we are very excited, ... The high-definition era of gaming starts now.

The best game lineup ever in the history of video games.