'Twilight Zone' came to be during the Cold War.

Price increases there are at a more modest level which looks much more sustainable.

We can extrapolate that out and make some judgments about the service we're offering parents. Parents are happy with what we're doing. We can always do more, but it gave us a good idea of what's possible.

It's the ideal time slot for the audience we hope to reach. The future of sci-fi is in this demographic because they enjoy screaming and being scared. We also have strong storylines, which both genders appreciate.

'X-Files' also came out during a time when government conspiracies were running rampant and people wanted to be entertained and forget how unsettling things had become.

If you get a major shift, you're back to square one.

These days, with the second war in Iraq and natural disasters such as Hurricane Katrina, people need to let go -- and ghost and alien stories seem to do the trick.

This provides us with the opportunity to balance our investments as market conditions change.

If you weigh things...there are more things that you would put on the positive side than the negative.