The internet is an exceptional medium in that it now acts as a source of entertainment, information and communication for the majority of the UK population. Advertisers are realising this, and allocating their budgets accordingly.

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The growth in online advertising is showing no sign of slowing down.

155

The growth in online advertising is showing no sign of slowing down. The internet is an exceptional medium in that it now acts as a source of entertainment, information and communication for the majority of the UK population. Advertisers are realising this, and allocating their budgets accordingly.

147