We always said it would be pathetic to be good at the music and bad at the business.

We thought it was an opportunity to be taken with both hands.

The music business has changed. Our recording income is not insignificant, but it's less than we make from touring. The figures used to be closer together.

They could easily have let things get on top of them against Sunderland. But they showed the fighting spirit that United teams are renowned for. We were really pleased with that.

It is that machine that they put together in Toronto that is really at the heart of Arthur's operation. They are the best in the world at what they do.

[It has worked for U2 for 10 years.] By the mid-'90s, ... our touring was getting very big, and even though we had had very healthy relationships with very good agents . . . the game had changed and the sums of money involved were far too big to address our touring in a piecemeal way, transaction by transaction. We really needed to start working with a single tour promoter.