Despite the growing selection of games on the operators' portals, consumers still are not finding games that appeal to them and are complaining that prices are too high. Faster networks and devices with larger screens will help improve the discovery process, operators and games publishers must do a much better job of marketing and merchandising mobile gaming content.

That's way beyond anything you could possible attribute to early adopters.

The challenge the mobile content industry faces is to similarly engage a higher percentage of older consumers.