These two sleeping giants of mass chocolate have woken up to the fact that chocolate is not about mass — it's about class. It's a luxury experience.

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What we see with those affluent consumers is they bring their middle-class values into the luxury market, so they're really the middle-class luxury class. They are looking for discounts and sales and they buy the majority of their luxury goods on sales or [at] discount. They have this middle-class orientation and they know how to save money.

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Today, the outdoor living market has expanded to encompass far more than just gardening, though gardening remains an important aspect of outdoor living. Outdoor living is a lifestyle, not just a hobby... .

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The key for success in retailing today is to understand what makes shopping fun and then make sure the entire shopping experience is designed to maximize the shoppers' pleasure.

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Recreational shoppers are not so much motivated by sales and discounts as by value. A better shopping experience, not just cheaper prices, is the answer.

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After proclaiming their entrance into the fashion world with the Vogue ad, this is a logical step for Wal-Mart.

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Spending on a gift typically is directly related to feeling and emotions, ... Why People Buy Things They Don't Need.

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