This study confirms that VOD complements the traditional TV-viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or catch up on past episodes of series they've missed.
It's going to be interesting to see what happens.
This study confirms that video on demand complements the traditional TV viewing experience. In addition to watching programming not available on traditional TV, customers are using VOD to learn about shows they may not have seen before or to catch up on past episodes of series they've missed.
We'd like very much for all our customers to be digital customers.
We continue to talk to all of them. There's been some encouraging progress.
On Demand has become very popular among viewers and will continue to grow as cable adds new content every month. Comcast alone had a record 130 million On Demand views, which is equivalent to 55 million hours spent watching On Demand, and nearly 6,000 shows available in the month of November. We anticipate this will be even higher in January when Sci-Fi On Demand will be featured.
In developing unique content like 'Movies That Pop,' Warner Home Video On Demand is leading the way in recognizing the tremendous growth of the video-on- demand audience.
If anyone wants to talk about VOD there, we'll be happy to talk.
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