Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets.

IDMS is a set of interfaces and protocols. Before, GM did not have a single system for its dealers to use. Instead, GM would certify existing systems.

The more time dealers can spend with customers, the more they can sell.

That was when the contractors got their fingers burned. They thought the proximity to the UK market would still have a positive effect, but there just wasn't the out-and-about mentality of '96. They were holding out for an enormous amount of money and they pretty much bombed.