We're very focused on what makes sense.

What we've seen today is shocking. Ultimately it's down to how we keep strengthening our system to make it more stringent.

There are almost an infinite number of things we could do.

There's definitely a good market which is why we are offering content to this segment, but sorry we can't give figures.

We went from a world where we were first, and now there are a number of other players in that market. But to have a third of the market . . . that's a very successful situation.