Although he's done several GM products, he has a passion for Ford products and respects what we stand for and the value we build into our vehicles.

166

The biggest thing in niche marketing is not just getting the one guy who appeals to one particular group. But getting the guy that resonates deeply with the general market. That way you get a double hit because everybody in the general market appreciates him.

142

He has a keen sense of understanding of what we're trying to do in the automotive industry.

67