We bought 50 of them. Within three weeks we had a waiting list of 2,000 people. We knew we were on to something.
"Natalie Massenet" Order of the British Empire#Current awards/MBE (born 1965) is a former journalist and fashion entrepreneur who founded the designer fashion portal Net-a-Porter. Since 2013, she has also been chairman of the British Fashion Council.
Credited by many as changing the way designer fashion is retailed, she has been described by The Observer as: "fashion's favourite self-made success story".
More Natalie Massenet on Wikipedia.Touching clothes is just shopping foreplay, but it's changing. After all, you don't need to try a Mercedes to know that you'd like one.
Our biggest growth area is in the Middle East.
I thought I had a Post-it on my forehead that said, 'Be nice to this girl.
I think the fashion industry was slightly put off by people they didn't know. They were presented with things like 20-gatefold color brochures.
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