We are extremely proud of the work we've done for the Lottery over the past three years. Through groundbreaking creative television, radio, print, out-of-home and interactive work, we've helped the Lottery achieve spectacular results in sales and general awareness.

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It's so fundamentally different. With the advent of satellite TV and digital video recorders, people are willing to pay a little bit to control how they view advertising. And that's a big challenge.

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