It's our biggest project from a cost perspective. But it seemed like the next logical step for the network, so it was a risk we were happy to take.

[That wasn't the plan when VH1 conceived of the show.] No normal person expects someone to slit their wrists on your reality show, ... If you're taking your sailboat out, you'd like a strong wind, you just don't expect a hurricane.

There's a point where you stop caring about new music and start caring about things from a point in your youth. We're most impressionable when we're 12 to 24 years old, so that what we wore, what we watched, what we listened to has greater import at the time, when you had yet to be distracted by things like jobs and families.

At some point in the next six to nine months, this will become competitive.

No normal person expects someone to slit their wrists on your reality show. If you're taking your sailboat out, you'd like a strong wind, you just don't expect a hurricane.

Celebrities are willing to do almost anything in public that they used to do only in private.

The pond is getting pretty well fished, and booking (someone fresh) is getting harder and harder, ... somebody who is just depressing.

[Producers say it's when the children of the era grow up and settle down.] There's a point where you stop caring about new music and start caring about things from a point in your youth, ... I Love the '80s.

Sensitive approach and generally happens through agents and managers.