The encapsulation was that somewhere along the line, technology and the application of technology around mobile services became cool.
And today's consumers are telling us they want a mobile device that allows them to talk, text and tell people what they're all about.
Customers have started to develop an affinity for these devices, not only for the utility, but also because they represent a level of status, of personalization and of choice.
I can assign a different song to everyone who calls me. That's huge.
Fashion is not just the domain of clothing. What we've seen over the last couple of years is users downloading content to reflect their personality. It has become a big business.
The whole idea of tapping into what's happening from a fashion sense in other markets will really become much more relevant going forward.
These are pretty natural questions and issues, ... It's a very dynamic area with a lot of things that can change. Some of the things you can predict and others will catch us by surprise, but at the end of the day, the last man standing — for sure — will be the carrier and the big content companies. Which ones of the aggregators that will be standing will be harder to predict.
The bottom line is that there's got to be different strokes for different folks. The point is to have enough variety so that you appeal to all different generations and all different kinds of people.
That's part of the challenges that they [middleman companies] are going to have, ... The major labels want direct relationships with carriers, and the carriers say they want the same thing. What's left? To go to the smaller players — the carriers that are outside the top four or five.
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