Competitor magazine is by far the standard for the industry and what every other fitness magazine wants to be.

This kind of guide can lead to a lot of social impact. It can lead to more fulfilling travel and more ongoing relationships with the cities that you travel to.

There's an absolute enthusiasm for the sports they cover that comes through on the pages of the magazine. I have seen Lois leaning off the back of a motorcycle to get the best possible photo for the magazine, and Bob is out at races once or twice a week enjoying every second of that. When you translate that enthusiasm to the magazine, it makes the magazine successful.

Because it knows where you are, it can encourage you to see things and meet people you wouldn't normally see or meet.