We have an extremely scalable and robust e-commerce solution that allows us to take advantage of the global reach in support of the U.S. Olympic Team.

260

Originality is important. The athletes have worked their whole lives for this. They should shine.

247

I have never been in a stadium where I felt that kind of emotional connection between a crowd and the ceremony. All hell broke loose as far as the demand for all of the Olympics product, especially the beret.

174

Wayne is a natural leader of the Roots athletics team, Team Roots, and a great ambassador for our company. Both on and off the ice, he exemplifies the best of Canada and the Canadian and Olympic heritage of Roots.

171

Everyone else is trying to jump your claim. We did a great job for the team and generated millions for the Canadian Olympic Committee.

162

We have absolutely no doubts about this deal. We stand behind Wayne Gretzky 100 percent. He's been a great ambassador for Canada, for hockey and for the Olympics.

150

At the Super Bowl, fans wear the quarterback's jersey. For better or worse, that's what our culture is based on now.

141

We've had the biggest hits in the history of sports marketing with the U.S. Olympic apparel and the Canadian Olympic apparel. It's obviously ingrained in the public consciousness.

116