There's still some room to grow with their product lines. The question is what they'll do to grow the brand.
The fall season is going to be interesting to examine how strong the shift will be.
They appeal to people who want something that's going to last and survive the elements and at the same time make a strong fashion statement when paired with jeans or a skirt. They're not for the shy.
The TV shows and magazines both confirm and propel the trend. With the economy improving, and people making more money, it feels like they're beginning to spend more than they have in the past couple of years.
We feel the overall market is showing a lot of life across the board.
Nike is a marketing machine with a culture that has developed over 30-plus years.
Let's wait and see how the two companies mesh. They can learn from each other, if they're smart.
They were off most people's radar for a long time and we were constantly hearing from smaller retailers who were blowing through the product. It's clear that in certain markets, this brand was almost a cult hit. It's more of a middle America story, but I think they look at bigger markets as having growth potential.
There's going to be an enormous amount of work that needs to be done to integrate those two companies.
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