We know what the (Friends2BMade) customers like: They like pink, pink and pink, and they like purple, purple and purple.

These stores are part of our strategy to take Build-A-Bear Workshop to wherever families go to have fun. We look forward to being a part of more ballparks and of enhancing that family fun.

Baseball is a significant part of the American landscape, as are stuffed animals, and that is why this partnership with the St. Louis Cardinals is such a fit. The Cardinals are our hometown team and we have been working with them for many years. Having a store in the new stadium was the logical next step in our relationship.

Ever go that far.

We've talked to other zoos. This will be a great example.

It's very much about friendship, and that's what we wanted it to be, ... There didn't need to be another fashion doll.

Our plan is always to open in the premier mall across the country, and we will continue this approach as we open at The Shops at La Cantera, ... We have had many guests who have visited our other stores ask us when we will be opening at The Shops at La Cantera. Now we will be able to reach even more of our friends in San Antonio and we are thrilled to be here.

Our store is about an experience. We wanted our store to be like a theme park in the mall, and that's really what they've helped us create.