Things are getting very complicated and more complex. It will be all about the product offerings.
With regard to golf, 50 percent of new vehicle buyers are golf fans, and 33 percent of our customer base is golfers or people who follow golf actively.
We do a bit of research and try to match ourselves up with someone we feel comfortable with, someone who's going to look the part with the Ford brand.
It took a little courage to set out and do something modern, but we were convinced that modern and high-design is the forward trend. We're very focused on our positioning and our image and the entire basket of goods, rather than simply having a hotel and putting residences on top.
He gives us a tremendous amount of exposure in winning circumstances.
We have a lot more tools available to reach potential customers.
Any time a hurricane appears in the Gulf, business essentially stops. It will be a few days before we have an accurate assessment of the situation.
The first tower did very, very well, and as a result, we added a second tower, which is already half sold. The hotel added a significant premium to the residential sales price.
While they are at our Web site, they are not only finding out about how they can participate (in the promotion), but they learn a lot about Ford, and a fair number of these people go on to inquire about a Ford product, ... So, ultimately, it sells us cars.
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