While we are concerned that our established HD DVD partner has chosen to make this announcement at this time, we remain supremely confident in the superiority of the HD DVD format.

The suggestion that all of these powerful and capable tools, especially authoring tools, and the support of the world's leading tech company, has been a negative for HD DVD, is simply absurd.

There's no doubt that everyone has various agendas. But whatever their agenda, Microsoft's support has been a huge boon to HD-DVD.

They decided to go both ways. While it wasn't the happiest news I've ever heard, it's not really going to make change on how HD DVD goes to market.

The one thing we see repeatedly is that once a consumer owns a high definition television, he or she immediately notices the difference -- so much so that viewing habits adjust in order to watch high definition content.

I don't care how golden your eyes are, you can't just look and be able to tell which one is which. The difference is not in video quality.

They don't care -- they just want to get their hands on these products and have them work.

Consumers are getting more comfortable with alternative ways of accessing content and there's a sense of urgency to get the content out (on high-definition DVDs) as soon as possible for that reason.