I think it just became too formula, ... Everybody looked the same. Certainly women have to dress very practically by day now, so I think they really love the idea of indulging themselves in dressing up for night.

The dress has to be glamorous, ... We're finding a bride ... is almost treating it like her Academy Awards. They want the dress to be drop-dead, knockout glamorous and sexy.

So it's just not about, you know, vulgar nudity.

It's a dressy day collection -- it's not office, ... Badgley-Mischka is not really about the office, but it's definitely clothes you can wear by day.

We're actually making a bigger statement than we normally do with short cocktail. ... she doesn't want the little basic black cocktail dress.

She goes to a cocktail party that's a sea of little black dresses and it's get boring. So she comes in with this little opulent couture pastel complexion cocktail, and they're so charming.

I just think a woman's wardrobe has been so neutral for so long, ... And all of a sudden it's not wrong to wear color.

We love a dress where you can't really explain the color. They're all complexion colors, they're all very flattering.