We emphasize the process, not the end point. If people encounter a few new people thanks to our service, we have met those expectations. If they fall in love, that is a bonus.
We have always had absolute zero tolerance for sexual meetings. As for short-term liaisons, who is Match to say whether an encounter will last one night or a whole lifetime?
People do not seem to mind making small payments via their mobile phone bill when it allows them to contact friends anytime. I can see people getting in touch while they are riding the bus.
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