The ads were done in such a light-hearted manner that struck a chord in a humorous way. He's a disgusting, loveable icon, but at the end of the day, we're pretty happy where we ended up.

We had a number of discussions about what he should look like ... how much clothing he should or should not have and how many teeth he should or should not have.

It's gross. I don't know what it says about me or the people in the business. But mucus is the underlying problem. People talk about the symptoms and relief, but we're the only ones talking about the underlying causes of the symptoms.