Leo Burnett
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"Leo Burnett" was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag#Ol' Lonely/Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.

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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

What helps people, helps business.

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.