"Kevin Kay" is an United States of America/American executive producer/television executive. In October 2007, he was named president of Viacom's Spike TV, a division of the MTV Network Entertainment Group, after the post remained vacant since December 2006. Kay, who joined the network when it was known as TNN, reports to Doug Herzog, who also was promoted. During his previous tenure, he oversaw Nickelodeon/Nickelodeon, Nick at Nite and TV Land. Kay is responsible for launching the cult hit The Ultimate Fighter. His nickname is The King of All Men or "Cue Card Boy" from his days on Late Night with David Letterman.

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We want to launch one big reality show a quarter.

Most people can't remember the show's name... but they all remember the crazy Japanese show that's dubbed, with people balancing on giant rolling pins, falling off in the water and knocking themselves out. That's the one that always comes up at the focus groups.

Our male viewers are the same demographic that is most rapidly adopting new mobile technologies and we are excited to introduce them to additional content as we continue to launch new action-oriented programming throughout the year.