They use tools -- there is a South African fish that lays its eggs on a leaf and transports them around on it to protect them from predators and strong currents. Fish socialize with each other and have very long-term memories.

Just like dogs and cats, fish feel pain, so if you wouldn't hook dogs through the mouth and drag them behind your car, you shouldn't hook fish through the mouth and drag them behind your boat.

Turning animal cruelty into a game is absolutely hideous.

We're just astonished that fishers would even be upset seeing a dog with a hook through his mouth. It does show that there's potential for them to realize that fishing is cruelty to animals.