Kimberly did not miss, so we expect investors will gain more faith that other companies yet to announce, such as P&G, Colgate and Alberto-Culver, will also have some more optimistic news to share with the market.

Regis missed earnings badly in a critical quarter for establishing credibility with consumer investors. Instead, this miss has created questions as to whether Alberto's beauty supply business is truly better off as a part of Regis.

The company did this quarter what it did last quarter: Meet estimates while reinvesting in a tough time. But we think investors were expecting upside.

We still think it is too soon to call Avon a successful turnaround in progress.

We think negative news was already priced in and that Kimberly meeting estimates is enough for shares to rise after its recent decline.