You have to move very fast and apply just the right pressure. There's an art to it.

But the spice mix will be a secret that is almost impossible to duplicate. Put it in your mouth and you have salty, sweet, hot, crunchy, soft, juicy, crisp, savory and tangy.

If a stranger comes up, he joins the group and you begin to talk among yourselves. It's a very social experience.

It was a very simple concept that evolved into something wonderful.

You put the whole thing in your mouth in one bite. You're cheeks puff up, and you look like a trumpet player.