We have so much folderol in the business that it does turn off a lot of potential consumers.

We're gaining traction in the U.S. market. Wine is entering the mainstream of American life for the first time.

They've just become so much less intimidating and more approachable, especially to people who don't drink wine.

I can assure you right now things have never looked better in this market.

Being associated with Richard Branson is going to be a plus. He's got a pretty good track record in everything he touches.

My guess is that it's a private person, not a wine company looking to expand its portfolio.

If we continue to grow at just 3 percent through the end of the decade, we will be the largest wine consumer nation in the world.

From the perspective of 3½ decades in the wine industry, I can assure you right now that things have never been better in this market and the future looks outstanding.

Middle age is when you drink wine.... That combined with the health message means that you get a lot of aging baby boomers with coins in their pockets that are out to buy better quality wine.